Sergio is the genius behind the salon as well as top stylist, colourist and make-up artist. Well known in the hair and beauty industry for his flair and creativity, Sergio has styled many fashion shoots and shows from the catwalks of Paris and Milan, to London fashion week. His passion and genuine affection for his clients has led to a very loyal customer base, many of whom travel from far and wide to have their hair cut and styled by the man himself.
Sergio began his professional training in Foggia, southern Italy, aged 19. As an apprentice, his first five years were dedicated exclusively to mastering the blow-dry. After that, he took up the scissors and progressed in a career that led him to the Miss Italy pageant, the catwalks of Rome and Milan, and finally London where he worked for Charles Worthington – twice winner of the British Hairdresser of the Year award.
During his eventful career Sergio has worked with Manila Lazzaro (Miss Italia 1999), photographer Vanni Natola, designers Julian McDonald, Jacob Cohen and House of Holland, and has styled celebs such as David Hasselhoff, DJ Tiesto, Rula Lenska, Shola Ama, Jamie Oliver, Fiona Bruce, actresses Claire Reed and Samantha Bond, Jennifer Tilly and Claudine Keane. Sergio has also collaborated with Luca De Dalvia, former Creative Director of Guccis Yves St Laurent and Bottega Veneta, and luxury lingerie boutique Dolcie Follie.
Sergio’s secret is combining Italian elegance with a London fashion twist. He produces beautiful hair to suit individual lifestyles. After a visit with Sergio you always come away feeling ready for whatever life may throw at you.
Sergio has added to his many skills by recently obtaining the coveted L’Oreal Colour Specialist degree.